Webinar presentations have become one of the most effective communication tools for small and large-sized businesses and startups.
Their popularity in the business landscape is increasing daily.
In fact, 83% of top-tier marketers in the United States believe in the growing effectiveness of webinars and consider them effective tools for achieving their business goals.
Whether you are interested in promoting your product or service, presenting your innovative business ideas and concepts, or seeking investment for your next great project, webinar presentations can help you achieve your objectives efficiently.
Developing and presenting an engaging webinar presentation is a great skill.
This ultimate guide will help you become a pro presenter who can engage any audience, deliver his message effectively and achieve actionable results during a webinar.
What is a webinar presentation?
A webinar can be considered a seminar but on the web (online space).
In webinars, people gather virtually through some sort of conference room technology to attend talks, meetings, or other public or private online events, etc.
A webinar presentation is conducted online via the internet and it usually involves a video presentation.
But unlike general videos uploaded on the internet, webinar presentations are interactive and participants can get involved in the activity in real-time.
Webinar presentations in the business landscape
A webinar can be considered a seminar on the web (online). In webinars, people gather virtually through some conference room technology to attend talks, meetings, or other public or private online events, etc.
You can use webinars to hit almost any of your professional or business targets. However, some of the ways these webinars can provide value to your business are as follows.
A company’s online presence gets strengthened
In the modern digital business landscape, the opportunities that are available to companies and organizations online can not be ignored.
Webinar presentations help you strengthen your online presence in the ever-evolving digital world.
You can increase the amount of your valuable online business content for interested parties or possible prospective customers.
Platforms like WebinarJam, Zoom, EverWebinar, GoToWebinar or MegaMeeting help you in recording your webinar presentations.
These recordings can be further converted into blog posts or Q&A articles to develop your business’s more vibrant online presence.
You can now record your online activities and the possible Q&A sessions for future reference.
A company’s reach gets widened
Through webinar presentations, you can reach a global audience more effectively and conveniently.
Now, businesses are not limited to specific geographic locations.
Webinar presentations help you in reaching across borders and oceans.
You can establish authority in the minds of your prospective audience by conducting webinars.
You don’t need to send your company’s representatives to several geographical locations now.
Webinars help you out in conducting one-to-one and one-to-many business meetings and presentations easily.
You can now significantly reduce your expenses that were previously consumed for traveling worldwide and other offline presentation resources.
A business can get high-quality leads
To survive in a vicious business arena, your company may need a consistent stream of high-quality leads to earn revenue and establish a strong market presence.
Webinar presentations are a great source of high-quality leads for your business.
Your attendees listen to your webinar by scheduling their own professional tasks and activities, making them qualified prospective leads.
You can not only reach your audience through your speech, and you can contact them through other means as well, all thanks to webinar presentations.
Many of the tools and software used for conducting webinars have an attendee registration feature through which they can easily collect vital information and data regarding their attendees.
Additionally, the webinar speaker can host a Q&A session to extrude more valuable information from participants.
This valuable data and information can be leveraged to build leads and high-quality sales contacts.
Types of webinar presentations
There can be three possible types of webinar presentations.
Online webinars
These are conducted online and every attendee joins the meeting or online activity in real-time by interacting with the host and other participants.
Pre-recorded webinars
They are pre-recorded webinars that are attended by the participants.
The difference is that the participants can not interact with each other and the host in real-time here.
On-demand webinars
On-demand webinars are considered the recorded versions of the online webinar presentations.
They are accessible to the attendees even after the conclusion of the online webinar in the recorded form.
Steps to create high-converting webinars
When you are going to conduct a webinar, you need to plan and foresee your presentation’s content and delivery method beforehand.
Here are some steps for creating high-converting webinar presentations.
1. Researching your webinar presentation topic
In order to sound more persuasive and knowledgeable during your presentation, you need to have a clear idea of all important elements regarding your webinar topic.
You need to have a clear understanding of all aspects related to your presentation topic so that you can answer the questions of your attendees more efficiently.
Don’t confuse your audience with complex jargon and ideas. Keep your presentation content simple and effective at the same time.
2. Defining your presentation’s outline
You need to structure your webinar as well to convey your message more effectively and hit all desired points during the presentation.
Some points may need more time for proper conveying of the desired idea.
Therefore, you need to allocate your time to your main points, and sub-points as well beforehand so that nothing gets missed during the speech and you remain on track.
Just like organizing your presentation, you can track and organize your business and project management activities as well by using an effective and actionable time tracking tool like Traqq.
Tools like Traqq help the business leaders and project managers in keeping a track of all of their employees, goals, projects, and deadlines.
Functions like time monitoring, employee monitoring, team management, and team analysis and reporting make this tool more appealing to business professionals.
3. Using a webinar template for your presentation
Being a presenter, you may not have time to develop your webinar presentation from scratch and design it appropriately to engage the maximum number of participants.
You may have to spend more time on your presentation rehearsal than it’s designing.
For that purpose, you need to have a clear idea about pre-made presentation templates.
These templates allow you to use the already developed professional crafts and visuals of professional designers.
PowerPoint is one of the most widely used softwares to create any type of presentation.
If you are a PowerPoint user, you can get a professionally customized Webinar PowerPoint Template for your next webinar project.
This way, you don’t have to worry about designing the slides of your presentation.
You can spend more time on your other crucial tasks and activities during webinar meetings.
4. Incorporating appealing visuals
During web-streaming, your presentations should not be text-heavy as they may affect the attention rate of your audience.
Choose effective and appealing visuals to convey your ideas and concepts to the audience.
You should choose your visuals wisely as well. If you are using images, infographics, statistical charts, and tables make sure that they are related to the webinar topic and content.
Use simple visuals that hit the bull’s eye. You can use icons to convey your information more effectively in a short span of time.
These icons add to the context of your webinar too.
You can use memes ( popular tools for conveying messages in a humorous way) to make your webinar more interesting but they should be related to the presentation’s core idea and purpose.
By implementing effective visual strategies, you can achieve the full potential of your webinar by leaving a memorable impact on the minds of your listeners.
5. Adding a call to action (CTA)
Your webinar should conclude with a call-to-action slide no matter what type of webinar you are conducting and what purpose you are trying to achieve there.
A proper call-to-action can make your listeners visit your business’s website, make a purchase, or sign-up for another upcoming webinar of your company.
The purpose of this step is to give a reason to your attendees to respond to your CTA so that you can achieve the desired targets of your webinar.
6. Proofreading and rehearsing your webinar presentation
Now is the time for proofreading your already developed presentation and locating and correcting any possible mistakes and errors.
You need to sound credible and knowledgeable during your presentation for that purpose, your webinar presentation must be free from all kinds of possible mistakes and loopholes.
For better delivery, you may rehearse your presentation beforehand to find out any possible areas of your speech and presentation delivery method that need more attention.
After all, practice makes a man perfect.
7 tips for creating effective and engaging webinar presentations
Creating and presenting a webinar presentation may not seem difficult now as you have already been introduced to a comprehensive list of steps to achieve these goals.
However, you always need some guidance and mentorship to keep your presentation delivery technique up-to-date.
You may also need guidance regarding how to further polish your webinar presentation delivery skills to achieve more tangible results. Here are 7 most actionable tips for you that are used by
1. Prefer your audience’s needs over business benefits
When you take care of your audience’s needs, you become one step closer to hitting your business targets.
Understanding this indirect relation between your presentation’s success and the audience’s intrinsic needs and demands is very important.
Make sure that your presentation’s topic is synchronized with your audience’s requirements.
Your to-be-presented content must resonate with the minds of your attendees if you want to achieve something significant.
Add value to your presentation so that it proves to be helpful and enjoyable at the same time for the participants of the webinar.
If your business’s own speaker is not well-suited to the needs of your audience, outsource another influential speaker from another firm or domain to either host or co-chair their webinar.
This will make your audience think that their needs have been prioritized and they will listen more attentively to your message.
Ultimately, a more attentive audience can prove to be a source of qualified leads for your business.
2. Pay head to technical aspects of your webinar
Technical malfunctioning of the representation-delivery equipment is a real thing and one must avoid it or at least reduce its possibility to the maximum extent.
Your webinar can be sabotaged easily due to any error or fault in technical equipment being used in the presentation.
Try using reliable and more familiar tools so that you can conduct your online activities easily.
Check your hardware thoroughly before the start of the webinar.
Try conducting a dry run as well to make sure that everything will go as planned during the proceeding of the actual webinar.
In this way, you will be able to discover and troubleshoot any possible technical issues like faulty devices or timing problems, etc.
3. Invite your attendees way before the scheduled webinar
You need to avoid last-minute invites while conducting any online meetings, webinars, and presentation events.
Your audience needs to be informed at least 3 or four weeks earlier if not a month or two months beforehand.
Your audience may have their own professional and personal tasks and activities scheduled around their own lifestyle and routine.
Sending invites a week or a few days ago may result in a low number of participants joining your webinar.
Share the topic of your webinar with attendees as well so that they come mentally prepared for the meeting or online activity ahead.
4. Interact with your audience
In order to make your webinar presentation more engaging, you need to be as interactive as possible.
For that purpose, you can include live polls, live chat, and Q&A features in your presentation to let participants interact with the speaker and other attendees.
This will make the presentation more participative and influential.
By making your audience feel more connected throughout your webinar, you can easily persuade them to respond to your call-to-action in the end.
5. Storytelling works like a charm
By using a storytelling approach, any presenter can achieve his desired results in a more actionable way.
Storytelling is a technique in which the speaker of the webinar tries to build a narrative and paint a picture through which attendees may feel that they are part of his story.
He tries to share his ideas and experiences in a way that listeners get emotionally linked with his message.
He uses real-life examples and case studies to add a human touch to his speech and sound more appealing.
Try explaining your data and information with the help of examples and relatable visuals so that your audience can digest the knowledge being conveyed and remain engaged throughout the webinar.
6. Allow your participants to ask questions
If you give your attendees an appropriate amount of time to ask questions during the presentation, the presentation can become more conversational which is good for overall engagement purposes.
Keep inviting your audience to ask questions during your presentation so that they remain active and involved in the webinar till the end.
For better performance, try preparing some answers beforehand for the most common questions that can be asked.
You can write down the answers on paper or in a text or word file on your PC or laptop so that you can clear the possible ambiguities of your attendees rapidly, and effectively.
7. Follow up with a summary
Always follow up with a summary if you are aiming to convert your listeners into potential customers.
You can do this after one or 2 days of the webinar.
You can reach out to the webinar attendees and those who could not participate in the event.
You can follow up with the slides of your presentation and recorded webinar session as well.
Give your prospects enough options to explore your webinar content one way or another so that they can be converted to potential leads in the future.
Final words
Webinar presentations have become the ultimate tools for communication between businesses and their prospective target audiences.
They provide opportunities for strengthening the online presence and establishing authority for the companies in their relevant markets.
Webinar presentations provide a wider reach to businesses aiming for audiences living across borders and continents.
They make marketing and communication practices more interactive and engaging which results in a high-conversion rate of listeners into possible leads.
Your company’s branding value is enhanced and you build trust among your desired audience.
Ultimately, webinar presentations can help you better understand your audience and share useful and desired information with them while establishing a loyal client base that will keep generating revenue for your business in the future as well.
