Winning elevator pitches

Top Examples of Winning Elevator Pitches [2020]

Most people in the sales industry know that the best elevator pitch can easily get their foot in the door. It is a crucial tool for anyone wanting to grow their business. While the benefits of an excellent elevator pitch are obvious, only a few put serious thought into writing one. Even worse, some just wing it, changing their sales speech from meeting to meeting. Instead of getting their foot in the door, they don’t realize that they’re only shooting themselves in the foot. After all, to the unforgiving ears, a generic elevator pitch template may not sound authentic and consistent.

What Is the Purpose of an Elevator Pitch?

An elevator pitch effectively conveys a product, idea, or brand within a short description. It’s referred to as an ‘elevator pitch’ because the speech must not be longer than an elevator ride. In a way, it should be simple yet comprehensive enough to explain an idea and leave the listener wanting for more. Its purpose is to give investors some great material that will make you memorable.

Picture this: for every deal an investor takes on, they have to listen to dozens or hundreds of elevator pitches. If you want your 30-second speech to stand out, you need to be consistent, clear, and compelling. The best elevator pitch example will have the listener ‘push more buttons’ to spend more time hearing about your business and what you can offer.

So, what are the best elevator pitch examples for a business? Here are some we’ve curated from the web:

#1. K.I.S.S. – Keeping it Short and Simple

Your elevator pitch doesn’t have to contain everything you can do. As we’ve mentioned, you should leave something to the imagination to keep your prospect interested in learning more about you. Once you’ve identified the pain points of your prospect, you must understand how your brand or product can relieve them. Some of the most creative elevator pitch examples contain a single sentence. For instance, take a look at Shultz Photo School:

keep your elevator pitch simple

“Learn how to take pro-quality pics of your kids.”

In this pitch, they do not talk about proper composition, lighting, lenses, or angles. They directed the message towards a specific audience—the parents. This business knows that a lot of parents want to document the growth of their children, but they lack the skills necessary to take creative photos. Keep in mind that this is a special case, and pitches as short as this may not work in all situations. However, it perfectly captures the essence of keeping your elevator pitch simple and easy to understand. It is easier to being a meaningful conversation with your prospect when they understand you quickly.

#2 Highlighting Benefits

You’ve probably heard that a good elevator speech template does not dwell too much on a product’s features, but in the benefits it can bring. However, how do you put that into action? Here’s an example from Traqq:

Traqq helps asanalyze internal company processes

“As a no-frills time tracking solution, Traqq helps businesses and organizations monitor and analyze internal company processes. Your team will get better organized, enjoy higher transparency and improved work efficiency.

You get a time tracking app with easy billing and reporting options for employees, which also comes with innovative administration tools to simplify monitoring, analytics, and payroll handling for employers, and includes tough privacy protection and security mechanisms ensuring a smooth and worry-free experience for everyone.”

Why This Is Winning

This is one of the elevator speech examples that perfectly illustrates conciseness. What’s more, it does not oversell the product, but instead, educates how it can provide solutions to the listener’s real-life work problems. This pitch is succinct and it efficiently highlights the key strengths of Traqq without sounding dull and unrelatable.

#3 Supporting it with Data

It’s likely that your prospects have heard claims from your competitors. If a prospect has listened to several pitches and has made some wasteful purchases, most elevator pitches will seem dodgy to them. So, one of the ways to stand out is to support your pitch with data from credible sources. Take Zuora’s pitch as an example:

use relevant and specific information

Instead of highlighting that the future will heavily rely on subscription services, the pitch highlighted credible data points. The elevator speech is succinct, yet it is compelling enough to let the audience draw a proper conclusion themselves.

Let’s take a look at another example. Which of the two pitches is more captivating?

“It is essential to have a way to manage remote workers in today’s workforce environment.”


“Over the past 10 years, remote work grew by 91% which consequently increased the demand for productivity tools.”

When highlighting data, it is vital to use relevant and specific information. By using quantitative evidence, you can illustrate the gravity of the problem that your product can solve. Doing so will set the scene for an unforgettable elevator pitch that will get the interest of your prospect piqued.

#4 Asking a Question

In business conferences, it is easy to identify untrained reps. Most of the time, when they are asked what they do, they mention something like this:

“I’m John Doe and I work for ABCD Company. Our team develops and sells machines for human being’s daily consumption and use.”

The rep may be stating facts, but the information they share does not make an excellent elevator pitch. In most cases, the prospect would not be interested enough to ask questions.

Instead of opening your pitch by telling all about your product or service, ask a question that can be answered by a “yes”. Here are some examples for openers:

Don’t you think…

Isn’t it interesting when…

Have you noticed that…

Doesn’t it seem better when…

Keep in mind that some prospects will have their guard up, knowing that you are trying to sell them something. As such, they may not be inclined to answer “yes”. In this case, you can reverse the situation by assuming that they do not have a problem that needs a solution. For instance, you can say something like:

“You’re probably hitting your productivity targets, right?”

If they answer “yes,” then you’ve identified them as an unlikely prospect. On the other hand, if they answer “no,” then they will be open to sharing their problem. Of course, you can take this opportunity to show them how your product or service has helped others like them.

#5 Referring to Past Conversations

Let’s say you’ve met your prospect before. Well, you shouldn’t start your elevator pitch by discussing your business, product, or service. Take advantage of the rapport you’ve already built. Reference previous conversations to show that you remember your prospect. Moreover, make sure that you remind them that you have a solution to their problem. Your pitch should contain these core questions:

What actions are you taking to solve your problem?

Do you have a system that will measure your goals and results accurately?

Here is an elevator pitch that refers back to a previous conversation with a prospect:

“Hi Karen,

We’re back to our regular programming here at the office. But I still can’t get over your booth’s eccentric design at the expo last week! More so, I couldn’t forget about your company’s story. When you told me that you’re struggling to keep the productivity of your freelancers, it really hit close to home. You see, I too experienced that problem before I worked with Traqq.

Now, with the company’s time tracker, I can manage my remote team’s tasks and ensure their productivity without infringing their privacy.

I think I can help you reach your targets with this tool. Let me know when you’re free to talk.


In Conclusion

You cannot expect an excellent elevator pitch to sell itself. You need to dedicate effort and time to make it sound authentic and captivating. In general, people care more about how you can help them than your product’s or service’s achievements. So, create a compelling pitch by focusing on your prospect.

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