Marketing orientation approaches

Learn the 5 key categories of marketing orientation approaches: Marketing , Production, Product, Sales, and Societal Orientation. Read the post to learn more.
The Five Key Categories of Marketing Orientation Approaches

Until the 1950s, a majority of companies relied on the production orientation concept. This idea assumed that as long as they produced high-quality products, businesses would remain profitable. However, in today’s hypercompetitive global markets, where consumers have a proliferation of choices, companies have to maintain a competitive edge to beat the competition. That’s where market […]

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