marketing mix

The Five Key Categories of Marketing Orientation Approaches

Until the 1950s, a majority of companies relied on the production orientation concept. This idea assumed that as long as they produced high-quality products, businesses would remain profitable. However, in today’s hypercompetitive global markets, where consumers have a proliferation of choices, companies have to maintain a competitive edge to beat the competition. That’s where market […]

Adjusting Your Online Marketing Tactics in a COVID World

Most organizations and small businesses are still grappling with the devastating effects of the COVID-19 pandemic. Companies have come to accept that world of business has transformed significantly. Most B2B organizations have been challenged to rethink and reassess their workforce and marketing strategies. For any company, marketing sits center stage. The biggest challenge now is […]