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marketing for business

The Five Key Categories of Marketing Orientation Approaches

Until the 1950s, a majority of companies relied on the production orientation concept. This idea assumed that as long as they produced high-quality products, businesses would remain profitable. However, in today’s hypercompetitive global markets, where consumers have a proliferation of choices, companies have to maintain a competitive edge to beat the competition. That’s where market […]

The Marketing Mix: The 4 Ps of Marketing for Businesses

Decades or centuries ago, you could find markets that were hardly competitive or were even monopolized. It’s a different story nowadays, with multiple brands competing against one another. Even large companies, such as Facebook, Google, Microsoft, Amazon, and Tesla, which control entire markets, do their best to be at the top of their game, exert their influence and beat […]